We’ve developed a range of cutting-edge data collation, analysis and self-serve tools which form the basis for our insight work. They also enable our clients to access their own data and make informed, customer-led decisions on a day-to-day basis to help make their business a better business.
Getting started with us
If you’re struggling to get a sense of what data & insight opportunities are open to you, we can help.
We can run workshops with your team to help you understand how market-leaders are leveraging customer insight to make better decisions and how this might apply to your business. Some examples of common business challenges include:
- Understanding how loyalty can drive value for your business – read more about our CRM and loyalty workshop
- Unlocking the value of your data for your business – read more about our Data and insight strategy workshop
- Using test & learn to make better business decisions – read more about our Business experiments workshop
- Understanding how digital meet bricks and mortar – read more about our Online opportunities workshop
To find out more about our workshops, please contact us.
Customer Centricity Capability Review
Our toolkit assesses an organisation’s key capabilities against those required to become truly customer centric (data, systems, people, process and culture). Through a series of senior stakeholder interviews, we review the core capabilities and activities of an organisation against industry best practice.
Our healthcheck is a really fast way for our clients to get a quick but informative read on how their customers are performing and where the really big wins lie for their business. We take a slug of customer and transaction data and quickly provide clients with the value and behaviours of their customers. We also identify the key strategic priorities for the business and where data will help to meet objectives.
Bespoke Customer Insight Tools
Not everything needs to come off the shelf. We design bespoke tools that meet the specific and varied needs of our clients, for example:
- Helping in-store staff to maximise the value of each individual sale by ensuring they are selling the right set of products together
- Profiling and benchmarking the customer shopping habits for individual stores, to work out where to invest in store development or extend space for specific ranges to meet local needs
- Bringing multiple streams of data together – such as customer sales, a client’s promotional calendar, plus core external influencing factors, such as weather conditions and economic indices – finally giving our clients a real steer on which half of their marketing budget is the one that’s working
Working closely with our Consulting Team we design and build innovative solutions using our clients’ data which they can then use to create new revenue streams for their business or just help them collaborate more effectively with their broader network and suppliers. These products range from reports based on a clients’ own data to provide deeper insights into particular markets or consumer groups, to developing new data variables that other businesses can use to better understand their own customers.View case study
It’s easy enough to identify your most profitable customers. But how do you identify your highest-potential customer groups?
ValveTM looks at more than pure revenue when interrogating your customer base. It captures external market data to demonstrate wider consumer behaviour and helps to build a multidimensional measure of loyalty.View case study
Do you want to take a peek into your customer’s world beyond the standard performance metrics? CDNATM will help you to do just that.
This powerful insight tool translates a combination of relevant lifestyle, demographic, and affluence measures into meaningful customer segments, giving our clients a holistic view of their customer base.View case study
With both of these tools we provide great looking and easy to use dashboards and visualisations so business users can really get stuck into the data themselves.
Getting the right offer to the right customer in the right way at the right time … easy, right? Well, with the support of our Marketing Services team it is. If you’re looking to improve the efficiency and boost the return on investment of your marketing spend, we’re the people to ask.
Beyond Analysis is a leader in loyalty. Our team manages programmes, sources offers and rewards, and delivers campaigns for a number of large loyalty programmes. Our Marketing Services Methodologies, combined with Interaction Manager (our campaign management, design and delivery platform), delivers a truly rewarding proposition for our clients’ customers, boosting brand loyalty and engagement.View case study
We believe in data for all. And we’re committed to enabling our clients to understand, interpret and use their own data.
If you want to take a self-service approach, that’s just fine with us: Our Customer OfficeTM solution quickly provides the design methodologies, management frameworks and front-end tool on one easy solution, enabling in-house teams to drive data across their own business.
Fed by insight generated by ValveTM and CDNATM , plus any bespoke solutions, it enables clients to unlock the value of their customer base, adding insight to strategic business decisions and driving powerful customer strategies, communications and experiences.
Your data at your fingertips; how inspiring.View case study