Touchpapers
If you want to take a peak inside our heads, read more about the issues that are front-of-mind for our clients, and are the big issues affecting people and businesses around the world, you’ve come to the right place. Take a look at some of our most recent papers, below. And if you’d like a full copy of the report, simply click on the appropriate link to request a copy.
Is Marketing the most worthy beneficiary of insight?
Because behavioural insight is about understanding the customer, many people believe its only benefit is to the Marketing Department. But there are so many other levers you can pull to positively impact customer behaviour. Find out more about how data could have a significant impact on key drivers across your P&L.
How to listen to your data
To win custom in this tough economic climate, merchants are responding fast with price-driven initiatives to get customers through the door. But are they the right customers? Is it the right custom? Here’s how your data can help to answer these crucial questions.
Winning the battle for the household budget
The FMCG industry is facing a battle to keep their products in the shopping basket of the consumer. We all acknowledge the need for businesses to employ stringent budget management; so how should businesses react when consumers are doing exactly the same thing?
Viewpoint: Issue 4
Natural disasters feature prominently in Australia’s distant and recent history; these devastating events have made headlines around the world. So what can governments, financial institutions and retailers globally learn from Australia’s experience of the longer-term impact of natural disasters on personal income and the wider economy?
Viewpoint: Issue 3
Women have enjoyed considerable political, economic and social achievements, however their life experiences can still be significantly different from those of men. Just how can this shape their perceptions of the overall economy and their buying behaviour?