|
Latest News | 2007 Q4 | 2007 Q3 |
|
 |
| AMI Annual Conference, Melbourne |
| 22 October 2008 |
| Beyond Analysis CEO Paul Alexander gave a keynote speech at the Australian Marketing Institute Annual Conference in Melbourne, entitled 'Seeing the Future with a Rear View Mirror: Connecting Consumer Research to Analysis and Historical Data to Make Marketing Strategies more Robust'.
He also held a 3-hour pre-conference marketing masterclass entitled 'Optimising Marketing Investment in an Economic Downturn' |
|
| ADMA Data Day Conference, Melbourne |
| 23 October 2008 |
| Beyond Analysis CEO Paul Alexander gave a keynote speech at the Australian Direct Marketing Associations's Data Day, entitled 'Don't have a loyalty programme, but want to get the same benefits without the sunk costs? How to use credit card data and transaction data as a proxy for loyalty'. |
|
|
| Data driven marketing using the social web |
| August 2008 |
The social web is creating a wealth of data, which companies shouldn’t ignore, advises Paul Alexander, CEO of the UK’s leading data analytics company, Beyond Analysis. |
|
|
| The AMI Bites Back |
| May 2008 |
'We have offered access to world level marketers through our various events, people such as.... Paul Alexander, CEO of Beyond Analysis' |
| |
|
|
| Beyond Analysis Supports the 2008 Henley Festival |
| 8th May , 2008 |
Beyond Analysis is proud to be supporting the 2008 Henley Festival of Music and the Arts, taking place 9-13 July 2008.
Held over ‘five magical evenings’ on the banks of the River Thames, headline acts include Lesley Garrett, Hayley Westenra, Gipsy Kings and The Proclaimers, with stand-up comedy provided by the likes of Sandy Toksvig and Ed Byrne.
Click here to visit the festival website: http://www.henley-festival.co.uk/ |
|
| Data Strategy: Do P2P networks threaten corporate data governance? |
| 11th April, 2008 |
We've all become used to new trends emerging that use the Internet as a delivery medium. From Napster to Facebook, we all jump onto the bandwagon with the verve and energy of a hacker.
But no trend in recent years has garnered more hot air and column ... By Andrew Jordan, COO at Beyond Analysis [Login required]
|
| |
|
|
| Beyond Analysis enters the Australian market with acquisition of Enzyme |
| 14th March, 2008 |
Beyond Analysis has announced the acquisition of Sydney-based customer engagement agency Enzyme Insight Solutions, which will become Beyond Analysis Australia. |
| |
|
|
| Mycustomer.com: Customer Metrics: What should you measure? |
| 28th February, 2008 |
| "If you are looking for a showcase example of a company that has put metrics at the heart of its business, then supermarket Tesco is an obvious choice. However, according to Andrew Jordan chief operating officer of beyondanalysis, it also represents a good example of where customer metric models can frequently go wrong." |
| |
|
|
| thewisemarketer: Ten consumer trends driven by social media |
| 17th January, 2008 |
| There are ten key trends that will increasingly affect the way businesses use social media such as Facebook and MySpace to stay in contact with consumers and their needs, hopes, and desires, according to Will Beresford, strategy director for UK-based consumer data consultancy Beyond Analysis. |
| |
|
|
| Personal Computing World: Social Media to Rock the World in 2008 |
| 8th January, 2008 |
| 2007 was widely touted as the year of social media, but analysts expect to see changes this year in the way social media is used and an increase in its effect on business....Will Beresford, strategy director at Beyond Analysis, believes that traditional search engines will become increasingly less relevant to the consumer and that businesses will need to rethink their online strategies. |
| |
|
| This same article has been published in Yahoo News and vnunet.com |
|
| Associated Knowledge: Trendspotting: Social Media, Social Networking and Web Technology in 2008 |
| 8th January, 2008 |
| Will Beresford, Strategy Director at beyond analysis, a UK-based data and customer strategy business comprised of individuals with backgrounds from across a diverse group of blue chip organisations ...... suggests the following trends in Social Media and Business for 2008: |
| |
|
|
| ContentManagement365.com: ID Cards to be canned as data debacles set to continue - 2008 report |
| 8th January, 2008 |
| That's the verdict according to Will Beresford, strategy director at beyond analysis. The firm's top ten trends for 2008 are: ... (note: login required) |
| |
|
|
| TheMarketingBlog: Top 10 Trends in Social Marketing and Business 2008 |
| 8th January, 2008 |
| Social networks, and user feedback sites, which were seen as slightly quirky a year ago are being normalised by the consumer |
|
|
|
| Blogvasion.com: Social Media |
| 8th January, 2008 |
| During the last year the rise in social media was vivid. And the new year also promises changes and these changes definitely effect the increased utilization of social media that will have its impact on business....Strategy Director across the beyond analysis group and responsibile for developing key client and data propositions Beyond Analysis, Will Beresford identifies 10 trends in social media and business for 2008. |
| |
|
|
| UTalkMarketing: How to market to social media in 2008 |
| 8th January, 2008 |
| If 2007 was the year of the rise in social media, then this year we’ll see changes in the way social media is used, and an increase on its effect on business. |
| |
|
|
ThatsTechnical Blog: Top 10 Trends in Social Marketing and Business 2008 |
7th January, 2008 |
| If 2007 was the year of the rise in social media, then this year we’ll see changes in the way social media is used, and an increase on its effect on business. |
|
|
|
| thewisemarketer: Ten consumer trends driven by social media |
| 17th January, 2008 |
| There are ten key trends that will increasingly affect the way businesses use social media such as Facebook and MySpace to stay in contact with consumers and their needs, hopes, and desires, according to Will Beresford, strategy director for UK-based consumer data consultancy Beyond Analysis. |
| |
read more |
|
| Personal Computing World: Social Media to Rock the World in 2008 |
| 8th January, 2008 |
| 2007 was widely touted as the year of social media, but analysts expect to see changes this year in the way social media is used and an increase in its effect on business....Will Beresford, strategy director at Beyond Analysis, believes that traditional search engines will become increasingly less relevant to the consumer and that businesses will need to rethink their online strategies. |
| |
read more |
|
