The travel company
Improving operational efficiencies and increasing the ROI of marketing communications activities
Beyond Analysis worked with this leading Australian travel company to help them to fully understand the customer base and put their needs at the heart of communications going forward.
A large-scale data collection, analysis and segmentation was undertaken, ultimately enabling our client to identify specific customer types (using our ValveTM and CDNATM methodologies) and speak to them efficiently on a monthly basis.
Our local Marketing Services team was able to offer guidance to help our client use this insight in a practical way to enhance their day-to-day marketing activities.
Campaign reporting is delivered direct to the travel company via our self-serve Customer Office™ solution. The learnings are automatically fed back to better inform and drive future campaigns.
The results have been outstanding, with business efficiencies being generated as a direct result of our involvement that equate to:
- 40 additional network stores, or
- 120 additional staff, or
- An additional 3.5 booking per month, per consultant
Don’t just take our word for it. Here’s what our client has to say:
“When it comes to customer insight, we would not trust anyone else but the team at Beyond Analysis.”