The major European DIY retailer

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Providing actionable insights, and developing and implementing strategies, to drive greater value from customer segments

This major UK retailer needed help to understand their customer base; who their customers are and what they buy.

We undertook detailed segmentation analysis, factoring in data relating to the customers themselves, as well as the types of products they bought. We also developed a Customer Engagement Model, which factored in the number of times a customer shopped with the retailer, how many – and which – items they bought, how much they spent and on which days of the week they made their purchases.

This enabled us to recognise the opportunity in specific customers segments and target them accordingly, resulting in a significant increase in revenue for these segments.  Even better, as catalogues are a major part of their marketing mix, we used the same understanding to work out which clients should and should not be sent a copy – resulting in £250k of savings for the client per quarter.

All of this insight was delivered to our client via our Customer Office™ self-service solution, enabling people from across their business to access, interrogate, analyse and use their data at the touch of a button, day in and day out.