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        <title>Beyond Analysis</title>
        <description>The lastest news from the Beyond Analysis team</description>
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        <pubDate>Thu, 06 Mar 2008 12:43:01 +0000</pubDate>
        
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            <title>** New ** Beyond Analysis Supports the 2008 Henley Festival</title>
            <description>Beyond Analysis is proud to be supporting the 2008 Henley Festival of Music and the Arts, taking place 9-13 July 2008.

Held over ‘five magical evenings’ on the banks of the River Thames, headline acts include Lesley Garrett, Hayley Westenra, Gipsy Kings and The Proclaimers, with stand-up comedy provided by the likes of Sandy Toksvig and Ed Byrne. </description>
            <link>http://www.beyondanalysis.net/enzyme_aquisition.html</link>
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            <pubDate>Thu, 8 May 2008 12:41:18 +0000</pubDate>
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            <title>Beyond Analysis enter the Australian market with acquisition of Enzyme</title>
            <description>Beyond Analysis has announced the acquisition of Sydney-based customer engagement agency Enzyme Insight Solutions, which will become Beyond Analysis Australia..</description>
            <link>http://www.beyondanalysis.net/enzyme_aquisition.html</link>
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            <pubDate>Fri, 14 Mar 2008 12:41:18 +0000</pubDate>
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            <title>**NEW. Social Netiquette for Brands - A 10 Step Guide To Winning New Friends On The Social Web</title>
            <description>Targeted advertising and clever widgets and missing the points when it comes to brands working with 		sites like Facebook and MySpace. Like the new kid on the block, we have to earn the trust of our new friends before we're allowed to play. By Will Beresford, Strategy Director, Beyond Analysis read more...</description>
            <link>http://www.beyondanalysis.net/Social_Netiquette_For_Brands.html</link>
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            <pubDate>Thu, 06 Mar 2008 12:41:18 +0000</pubDate>
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            <title>Mycustomer.com: Customer Metrics: What should you measure?</title>
            <description>"If you are looking for a showcase example of a company that has put metrics at the heart of its business, then supermarket Tesco is an obvious choice. However, according to Andrew Jordan chief operating officer of beyondanalysis, it also represents a good example of where customer metric models can frequently go wrong."</description>
            <link>http://www.mycustomer.com/cgi-bin/item.cgi?id=133564</link>
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            <pubDate>Thu, 28 Feb 2008 12:41:18 +0000</pubDate>
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            <title>thewisemarketer: Ten consumer trends driven by social media</title>
            <description>"There are ten key trends that will increasingly affect the way businesses use social media such as Facebook and MySpace to stay in contact with consumers and their needs, hopes, and desires, according to Will Beresford, strategy director for UK-based consumer data consultancy Beyond Analysis."</description>
            <link>http://www.thewisemarketer.com/news/read.asp?lc=k6244mx2561zb</link>
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            <pubDate>Thu, 17 Jan 2008 12:41:18 +0000</pubDate>
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            <title>Personal Computing World: Social Media to Rock the World in 2008</title>
            <description>"2007 was widely touted as the year of social media, but analysts expect to see changes this year in the way social media is used and an increase in its effect on business....Will Beresford, strategy director at Beyond Analysis, believes that traditional search engines will become increasingly less relevant to the consumer and that businesses will need to rethink their online strategies."</description>
            <link>http://www.pcw.co.uk/vnunet/news/2206667/social-media-rock-web-2008</link>
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            <pubDate>Tue, 8 Jan 2008 12:41:18 +0000</pubDate>
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            <title>Associated Knowledge: Trendspotting: Social Media, Social Networking and Web Technology in 2008</title>
            <description>"Will Beresford, Strategy Director at beyond analysis, a UK-based data and customer strategy business comprised of individuals with backgrounds from across a diverse group of blue chip organisations ...... suggests the following trends in Social Media and Business for 2008:"</description>
            <link>http://www.associatedknowledge.com/2008/01/08/trendspotting-social-media-social-networking-and-web-technology-in-2008/</link>
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            <pubDate>Tue, 8 Jan 2008 12:41:18 +0000</pubDate>
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            <title>ContentManagement365.com: ID Cards to be canned as data debacles set to continue - 2008 report</title>
            <description>"That's the verdict according to Will Beresford, strategy director at beyond analysis. The firm's top ten trends for 2008 are: ... (note: login required) "</description>
            <link>http://www.contentmanagement365.com/%20Records_Management/Article412589.aspx</link>
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            <pubDate>Tue, 8 Jan 2008 12:41:18 +0000</pubDate>
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            <title>TheMarketingBlog: Top 10 Trends in Social Marketing and Business 2008</title>
            <description>"Social networks, and user feedback sites, which were seen as slightly quirky a year ago are being normalised by the consumer "</description>
            <link>http://www.themarketingblog.co.uk/e_article000986893.cfm?x=b11,0,w</link>
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            <pubDate>Tue, 8 Jan 2008 12:41:18 +0000</pubDate>
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            <title>Blogvasion.com: Social Media</title>
            <description>"During the last year the rise in social media was vivid. And the new year also promises changes and these changes definitely effect the increased utilization of social media that will have its impact on business....Strategy Director across the beyond analysis group and responsibile for developing key client and data propositions Beyond Analysis, Will Beresford identifies 10 trends in social media and business for 2008."</description>
            <link>http://www.blogvasion.com/2008/01/social-media.html</link>
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            <pubDate>Tue, 8 Jan 2008 12:41:18 +0000</pubDate>
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            <title>UTalkMarketing: How to market to social media in 2008</title>
            <description>"If 2007 was the year of the rise in social media, then this year we’ll see changes in the way social media is used, and an increase on its effect on business."</description>
            <link>http://www.utalkmarketing.com/</link>
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            <pubDate>Tue, 8 Jan 2008 12:41:18 +0000</pubDate>
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            <title>ThatsTechnical Blog: Top 10 Trends in Social Marketing and Business 2008</title>
            <description>"If 2007 was the year of the rise in social media, then this year we’ll see changes in the way social media is used, and an increase on its effect on business."</description>
            <link>http://thatstechnical.blogspot.com/2008/01/top-10-trends-in-social-media-and.html</link>
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            <pubDate>Mon, 7 Jan 2008 12:41:18 +0000</pubDate>
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            <title>AccountancyAge TV Video PodCasts: The Insider Top Tip</title>
            <description>"Paul Alexander talks about the career implications of social networking sites"</description>
            <link>http://www.accountancyage.com/tv-audio/</link>
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            <pubDate>Wed, 12 Dec 2007 12:41:18 +0000</pubDate>
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            <title>AccountancyAge Opinion Piece: With HMRC, nothing's private any more</title>
            <description>"HMRC has lost our trust but are we too quick to give it away? Paul Alexander comments on the HMRC's failure to protect millions of customer records."</description>
            <link>http://www.accountancyage.com/tv-audio/</link>
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            <pubDate>Thu, 6 Dec 2007 12:41:18 +0000</pubDate>
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            <title>thewisemarketer: Industry collaboration: A consumer insight revolution?</title>
            <description>"While traditional models for garnering consumer insight have focused on the relationship between company and customer, typically based on transaction and loyalty programme data, tomorrow's major retail players will also be collaborating with new industry partners to create collective insights, according to a white paper from UK-based strategy consultancy BeyondAnalysis."</description>
            <link>http://www.thewisemarketer.com/news/read.asp?lc=p48901cx2481za#top-of-page</link>
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            <pubDate>Mon, 29 Oct 2007 12:41:18 +0000</pubDate>
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            <title>Australian Marketing Institute (AMI) Annual Conference in Sydney: Speech</title>
            <description>"Paul Alexander spoke at the Australian Marketing Institute Conference in Sydney on the subject of “The social web is presenting a number of challenges and opportunities for data-driven marketing"</description>
            <link>http://www.beyondanalysis.net/Paul_Alexander_AMI_Speech_181007.html</link>
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            <pubDate>Thu, 18 Oct 2007 12:41:18 +0000</pubDate>
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            <title>thewisemarketer: Non-grocery loyalty: An alternative to customer clubs?</title>
            <description>"Traditional approaches to retail loyalty and customer relationship management are becoming too focused on the experiences and strategies of the major grocery multiples, and companies with lower purchase frequencies and consumer motivations require a very different approach, according to UK-based customer strategy consultancy Beyond Analysis."</description>
            <link>http://www.beyondanalysis.net/Paul_Alexander_AMI_Speech_181007.html</link>
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            <pubDate>Thu, 1 Nov 2007 12:41:18 +0000</pubDate>
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            <title>The social web provides inspiration for data and insight strategy shake-up</title>
            <description>"A new London-based customer data and insight strategy house is turning the traditional approach to data on its head."</description>
            <link> http://www.beyondanalysis.net</link>
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            <pubDate>Wed, 19 Sep 2007 12:41:18 +0000</pubDate>
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